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The
Architecture of Quality: The Case Philip Boxer and Barry Palmer |
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Preface Part
I Intervention Part
II The client system and its context Part
III The authority of the consultant Endnotes References Abstract This paper describes an intervention within an organization providing residential care for men and women with mental health disabilities. The intervention was concerned with supporting changes in the way the quality of the work of the organization affected the lives of its residents. Three themes emerged from this work which are explored in the paper: firstly, the question of how the consultants practice meets the challenge of the case; secondly, the nature and complexity of the client system and its context; and thirdly, the question of the ethic of the consultants own relation to his or her practice. Philip Boxer is an independent consultant working as a strategy analyst primarily with business organizations. An MBA from London Business School, he is a member of the Institute of Management Consultants, an Associate Member of the Centre for Freudian Analysis and Research, and a Correspondent member of LÉcole Européenne de Psychoanalyse. Barry Palmer is also an independent consultant and writer, engaged in organization and management development, team-building and training, mainly in the not-for-profit organizations. He is an Associate of the Grubb Institute and of OPUS Consultancy Services, and author (with Nano McCaughan) of Systems Thinking for Harassed Managers, Karnac 1994. Preface We wish to describe a consultancy assignment with a British voluntary organization, which we shall call the Specialist Care Organization (SCO). SCO manages seventeen houses which provide accommodation and care for adult men and women who have severe learning disabilities, are chronically mentally ill, or who are elderly and mentally infirm. Philip Boxer was the principal consultant. The assignment arose out of prior consultations between Barry Palmer and the Chief Executive of SCO; and Barry also undertook supporting interventions with sub-systems of SCO during the assignment. The work was carried out between May 1994 and March 1996. We discussed this work with Mike Goodwin, Julia Green, Alan Rowan and Richard Veryard, who are, with us, members of the Working Group on Groups and Organizations (GOWG). These reflections arise in part from these discussions. We should also like to acknowledge the part played in the development of these ideas by the CEO and staff of SCO, and by Marc du Ry of CFAR[1] who undertook the initial research on the intervention. GOWG was set up in 1994 under the auspices of the Centre for Freudian Analysis and Research in London. The aim of the working group is to develop members understanding of groups and organizations through study of consultancy and managerial interventions in which we are engaged, and through the study of psychoanalytic and other texts which throw light upon this experience, in particular the writings of Jacques Lacan. Three themes have emerged from this work, which we shall explore through this case. Firstly, the question of how to intervene, that is to say, how is the consultant to understand the way in which he or she engages in practice with the client system in order to meet the challenge of the case. Secondly, how is the nature and complexity of the client system and its context to be understood; and how is that understanding to affect the way in which the consultant is to intervene. Thirdly, what are the implications for the consultant qua subject in terms of his or her authority to intervene the question of the ethic of the consultants own relationship to his or her practice. Introduction The entry of Philip Boxer into the consultancy relationship between Barry and myself marked a change in the way anxiety was to be understood and mobilised in the organization. Historically, anxiety had been perceived as a personal response, in part reflecting concerns in the organization, that could be articulated and worked with via a process of interpretation. Working on this basis, this consultancy would say something about me, about me in the role of CEO, and in the light of all that, about what may be going on in the organization. The underlying assumption was that relief from this anxiety, gained through the consulting process, would make it easier for me to be a decisive and effective CEO. In general terms there was an unspoken contract within the organization between employee and employer that this anxiety would be kept to a minimum. The work with Philip and Barry was to raise a fundamental question about this in fact to turn it on its head. Who had this way of managing and understanding anxiety been for? Was there a sense in which the organizational systems (e.g. line management, supervision, care planning) designed on the back of this assumption had been for the benefit of staff? Insofar as this proved to be the case, then interpretations about what was going on were likely to be used to reinforce the culture surrounding the implied employer-employee contract, rather than to out it for critical evaluation. The ethic of the intervention then, as it developed, was to provide an infrastructure and explanatory text which could support a different way of working with anxiety an anxiety that was mobilised primarily to transform the experience of SCOs clients rather than that of its staff. Throughout the rest of this paper, I have interspersed some comments in italics which I hope will enable you, the reader, to retain a critical perspective which reflects something of my own experience. Chief Executive Officer 22nd April 1997 Part I - Intervention A letter to house staff Rather than lead you circumspectly into this work, we shall parachute you into the heartlands. Here is part of a letter from Barry Palmer to the staff of one of the houses, in which he summarised what he had been told in a series of one-to-one conversations with five members of staff. He had been asked by the manager of the house to give the staff an opportunity to say what they wanted from their managers, in order to be able to meet the needs of the four male residents. These men had been resettled from a large institution, Greystone Manor, into a three-storey terraced house in a lower middle-class neighborhood. In the current discourse of residential social work, they had varying degrees of learning disability and exhibited challenging behaviour. The names used here for the men and their former home are fictitious.
This letter encapsulates several elements of the larger intervention we shall describe. The letter is an interpretation, in the sense in which the meaning that every listener makes of what he or she hears is an interpretation. And no staff member said all this - the interviews lasted a total of five hours or more. But everything that is said in the letter had been said by staff members. Thus the interpretation, although shaped by the way the consultant sought to understand what was going on in Greystone Manor, and by his own desire as a consultant, is in essence a re-punctuating of their own words. The letter implies a direction: towards giving the residents a voice in determining the future organization and practice of the house. It is not actually written in the form of a statement by the residents, although it could have been. But it reformulates as a conscious proposition the awareness of some staff members: that Ahmed and the others are more lively and more content on expeditions outside the houses; that the men want conditions in which they are free to explore and discover what they want, what they like, what they can do, and what they have to give; and that the life of the house, on which the staff expend so much labour, cannot on its own provide this. In fact it makes them worse. No one said this out loud, but the consultant has had a go at articulating what cannot quite be said within the current discourse of the house. In this particular instance it is not possible to say whether this intervention was effective in situating this implied direction for the task of the house staff within their ongoing conversations about their work. When the consultant met the house manager to discuss the report she made no reference to the above statement, and the consultant left without having drawn attention to it himself. Neither was apparently willing at that moment to admit the implied revaluation of the work of the house into their conversation. This direction was nevertheless congruent with the direction of change being addressed within SCO as a whole. How, then, did this incident fit within the context of the larger intervention? In thinking about Barrys choice of including the letter to the house manager at the beginning of the paper, it strikes me that it captures the whole challenge to write what everyone thinks but which cannot be said.
The client system and the challenge of the intervention SCO is an organization which was, as its name implies, set up jointly by the local health authority and the local social services department, to manage the seventeen houses and provide professional oversight of staff who were initially still employed by these authorities. The CEO was appointed as Acting Chief Executive after less than a year with the association, after his predecessor was abruptly suspended and then dismissed. He had no previous management experience, having started life as a mental health nurse and subsequently worked as an internal consultant within a health authority, during which time he met and entered into a series of consultations with Barry Palmer, which continued into his time with SCO. The CEO inherited a tangle of problems, which included the whole problematic of Community Care, its funding, and its relationship to the Local Authority and to the Health Authority. The demise of the previous Chief Executive was probably symptomatic of this tangle in some way, even though the suspension and dismissal came as a result of a lack of performance in the job. In the first months of his appointment the CEO not only used the consultations with Barry to examine these problems, but also to articulate his concern for the clients of the service for which he was responsible. He imagined one of them, on his deathbed, looking back over his life and asking What the f*** was that all about? The question of the good of the client was thus explicit, in his leadership and in this assignment, from the beginning, and, as we shall hear, is still being addressed. The CEO decided that he needed a strategy for the development of the organization and services of SCO as a totality, and at Barrys suggestion engaged Philip as consultant. What follows is a selective track through a process which, for our purposes, started in May 1994, and ended formally in March 1996, although informal contact continued. Key Events The process of the intervention can be described in terms of a number of phases of work, punctuated by what appear in retrospect as key moments. We shall discuss the asterisked elements in more detail:
As of today, it appears that SCO is facing two major challenges:
This gives an impression of the scope and span of the project. We shall now elaborate three of these elements in the overall intervention in more detail. The fourth, bearing on the authority issues, we will leave for Part III. Dilemmas In the initial workshops, Philip worked with the senior staff to articulate critical dilemmas that they encountered in managing SCO. A management team can be said to be caught in a dilemma when they find they are committed to two propositions such that, it appears, acting upon either one makes them vulnerable to contravening the other. Sometimes one proposition is an explicit ideal or policy, while the other proposition is undeclared. The value of this type of analysis is that it provides a language in which members of a client system can discuss their acutest worries; and it opens up inconsistencies or holes in the current conception of the agency which are concealed when the emphasis is upon constructing coherent, holistic models like that of an open system. The first workshop identified these dilemmas. We hope that you will gather something of the difficulties facing the staff team if we simply list them:
The red and green routes The second workshop closely examined the task structure, work group processes and formal organization of SCO, from the point of view of one of the houses. This analysis led to the formulation of two alternative concepts of the possible organization of SCO, which were referred to colloquially as the red route and the green route. Both were based on a matrix organization with two axes. One axis had the centre-based functions of
The other axis comprised the House Managers, grouped according the major types of service being provided:
The red route was the present conventional form of organization, in which the house managers were subordinated to the centre-based functions. The green route represented a fundamental inversion of this architecture, in which the House Managers had direct access to the Chief Executive, and the centre-based functions were there to provide services in support of the House Managers. This work led to a commitment on the part of the senior staff to move towards a green route architecture. Quality Assurance Guarantees It was agreed that the essential purpose of SCO was to help the residents to migrate through the care regimes it provided, towards the greatest possible autonomy. One of the first issues to be tackled, therefore, if the change was to be sustainable, was that of the standards of performance which would be required of different parts of SCO, to support the residents in this migration. To give practical form to the process of developing quality, the concept of Quality Assurance Guarantees (QAGs) was evolved. A QAG is a promise or commitment by one part of the organization to another, to deliver its services in a specified way and to standards (of speed, accuracy, etc) agreed with the recipient [3]. Four levels of QAG were identified by SCO, to be fleshed out and introduced in turn over a period of time. Each QAG implied a different cut between who was the recipient and who was the provider of a service. This cut moved progressively towards the relationship between residents and their communities. They thus provided an indicator of how far SCO itself had migrated towards its intended quality of performance. The four levels were these:
The development of SCOs ability to sustain this progression of QAGs became a core management concern. In the transfer of staff and gearing up for market change, the risk had been to lose sight of the purpose. To migrate people closer and closer to their communities or to live through the end of their lives in a way that respects who they have been. I think there was a struggle a few years ago when staff collectively attempted, albeit unconsciously, to keep their frames of reference intact. They had already had to move from the hospital to the community. A second move into SCO must have felt like a move too far. Behind this human struggle there was another going on. Patients had moved into community based housing. But such was the preoccupation with staff anxiety that it was difficult to engage with the clients experience. Simply working with staff anxiety and thinking this would change client experience was a belief rather than an observable reality. Both the context, explicit and implicit, and the way the organizations systems were wired together, confirmed the primacy of staff and managers. It is another paper to explore what caused change, so that the idea of critical process, when it all goes wrong, is at least now intellectually accepted. But something of the flavour of this change is captured in the following:
Part II The Client System and its context Engaging with Complexity When the CEO took over, the way SCO was organized was similar to that of many such organizations in the public and voluntary sectors in Britain. The assignment which the CEO gave Philip was to help him consider changes in the constitution and organization of SCO, and to enable the senior staff to develop a new strategy and introduce new working practices in the way the organization provided services to its residents. The challenge was to do this in a way that secured the continuing viability of the organization in a changing funding environment. What types of complexity did this situation present? The span of events described in the last section started from a consideration of how to describe the architecture of SCO when the new Chief Executive took over (which was similar to many such organizations in the public and voluntary sectors), and of what ethical position it institutionalized. From there it considered what organizational architecture would be required for a human service organization which aimed to be responsive to what the user wanted. This meant that four points of view had to be considered:
Critical Process These four points of view reflected four different aspects of a discursive practice built around the central rationale of SCO [4]:
The aim was to explore how answers to these questions were built into the very grain of the architecture of SCO, and to consider what kind of architecture would be required for a human service organization which aimed to be responsive to what its users wanted. The question of this requisite architecture had to encompass several dimensions of complexity. In the process that produced Barrys letter, these questions had been applied to what was going on across the particular boundary between the staff and residents. As we saw in the letter, the last question had a particular force in SCO, where residents were severely limited in their capacity to articulate demands. This questioning process, undertaken in relation to a particular cut across a set of relationships, became known within SCO as a "critical process" that was built around four kinds of question. These four questions are based on the what, how, who/m and why questions elaborated in more detail below. The consultants account of what we were up to What, then were the assumptions underlying this intervention? How, in these terms, was the direction of change formulated within SCO as a whole? The core framework within which the intervention could be understood was an up-the-stairs schema. This schema provided a way of addressing the question of how we described the development of an architecture appropriate for a human service organization. This schema was based upon a progressive questioning, or problematizing, of the assumed boundary or cut between the client system and its environment. Thus the concluding statement in the letter did not bottle up the staff in the house with their clients. It opened up the question of the wider systems of relations within which they were lodged and that restricted the options open to them. The challenge to tackle this situation was similarly addressed to wider subsystems of the society that we all represented. This progressive problematizing of the boundary or cut was inherent in the formulation of the QAGs. As a result, whatever was experienced as being inside the house was taken as being continuous with what was experienced as being outside, like the surface of a Mobius strip. Levels At the very least, individuals may depend on an agency[5] to provide them with a paid job. Beyond that, individuals may depend on an agency for a sense of who they are, as far as it becoming a means of having an influence in the world. If we consider the reverse side of this - of not having a job, not having their work valued, or not being able to act in the world - then we would expect this reverse side to cause anxiety. Thus the organization of an agency can be viewed as a defense against anxiety, not only for the individuals who work in them, but for all its other stakeholders and customers. This is a view that follows on from that established in the Tavistock tradition. (Menzies Lyth 1988, Hirschorn 1988, Kets de Vries 1991). An elaboration within the Tavistock tradition of the nature of these issues in Human Service Organizations is to be found in Obholzer & Roberts (1994). Here the emphasis is placed on the interactions between the defenses and the requirements of (primary) task approached within an open systems view of organizations. Working relations are supported by organization that is spread both across time with respect to short-term and long-term time horizons, and across space in terms of the way particular forms of work are organized. Elliott Jacques (1976, 1989) started elaborating this approach to organization based on a Kleinian approach as a psychoanalyst in the form of Stratified Systems Theory (SST). Gillian Stamp (1978) has continued to do develop this approach with Career Path Appreciation (CPA). Jacques has since modified his views (1995), so that rather than viewing organization as having been concocted by individuals as a defense against anxiety, he argues instead the other way around - that badly organized social systems arouse psychotic anxieties and lead to their disturbing acting out and expression in working relationships. Thus organization describes the bringing of complex configurations of behaviour into relation with each other; and it persists over extended periods of time despite considerable variations in what-is-going-on. A fundamental issue which has to be faced when introducing change, therefore, is managers ability to cope with the anxiety it generates and/or releases. It is for this reason that the quality of leadership becomes so important during times of change. But how is the efficacy of the form of organization itself to be thought about? It was Lawrence and Lorsch (1969) who originated the framework of differentiation and integration for describing agencies. Their argument was that there had to be a congruence between the forms of differentiation of behaviour necessary for an agencys viability; and the forms of integration of those differentiated behaviours needed to maintain the agencys identity.
Emery and Trist (1965) distinguished between four forms of causal texture in the environment in relation to which the agency had to differentiate its behaviour:
What distinguishes this progression in behaviours being demanded by the agency in response to its environment is that they have to become increasingly differentiated if the organization is to remain viable. What particularly distinguishes the fourth from the other three is that with turbulence, the environment has to be related to by the organization as if it has a life of its own. In the other three, the organization can treat it as if it is passive or reactive.[6] We might say that the organization is being subjected to the law of requisite variety. For example, in the public sector, including the environment of SCO, the emergence of internal and external markets and of compulsory tendering (CCT) can be seen as a transition from a placid clustered to a disturbed reactive environment, requiring agencies to develop a new repertoire of behaviours to demonstrate that they give value for money, or face closure. Many psychoanalytic writers have got no further than expressing sorrow and outrage about this. See for example Smith (1997). If we start with this progressive complexification of the behaviours required of the agency, how do we understand the integrating processes needed to bind these increasingly differentiated behaviours together for the agency as a whole? An agency can be described in terms of the levels of configuration of the activities that are crucial to maintaining its viability. These levels can be identified as relations that embed the organization of task in larger and larger contexts of organization [7]. These levels correspond to different kinds of explanation of the organization of the agency [8]. Four types of level can be identified in a way that mirrors that of the causal texture of the environment [9].
The significance of these levels for the agency can be appreciated by considering the different orders of organization of its relationship to the environment, as more and more levels become variable in response to competitive pressure. Treacy and Wiersema (1995) describe the implications for these different levels of relationship with the environment in terms of three different kinds of value discipline - operational excellence (what and how), service leadership (what, how and who/m), and customer intimacy (what, how, who/m and why). Thus the organization of this relationship needed within a placid randomized environment is very different to that needed within a turbulent environment. In this latter case, the environment is not only changing, but can be actively influenced by the agency and its competitors, customers and regulators (e.g. through the introduction of new technologies or through successfully lobbying for changes in legislation). Lawrence
and Lorschs insight was there had to be congruence between the
forms of behaviour being demanded from the agency, and the organization
of the agency. Thus the more an agency had to be relational in order
to respond to competitive pressures, the more critical it became to
be able to differentiate different forms of demand organization within
the agency.
The Strategy Ceiling In any account of the purpose of an agency, all four levels are always present. But if we define the strategy ceiling of an agency as that level below which it is able to make explicit what its strategy is, and below which it is therefore able to commit its management to that strategy, then all levels are not always made explicit by the agency: senior management may keep to itself, or may take as given, implicit definitions at levels above the strategy ceiling. We could say that, above the ceiling, assumptions about the agency are kept in the family (or even in the Family, for those who have read or seen The Godfather! (Puzo, 1969)). We could say that below the ceiling is the domain of work group activity, that is, as Bion (1961) says, co-operative activity, geared to a task, related to reality. If this is a valid cross-reference, it begins to elaborate the concept of work-group activity beyond Bions undeveloped definition, problematizing the reality in terms of which the task is defined as one moves across the grid. What account then can we give of basic assumption activity? One answer would be that the basic assumptions are defenses against the persecutory anxiety which is aroused by consultant interventions (or any other impingements) which threaten to breach the strategy ceiling and haul covert in the family assumptions out into the open. This would be a way of reading Jacques (1951) account of the method of intervention employed by the Tavistock team in the Glacier Metal project:
Thus, the strategy ceiling may limit the ways in which the agency can explain to itself what it wants to do, and therefore may set a limit on the nature of the strategic options which the agency sees as being available to it. It may also reflect the level above which issues of identity are held a priori - as being constitutive of the nature of the agency itself, or rather of the family that governs it. As a result, issues that arise above the ceiling may either be resolved explicitly at lower levels, or remain implicit in the personal processes that arise between those who have the power to resolve them [10]. The exact formulation of these levels therefore depends on how the identity of the agency is formed. "Raising the strategy ceiling" involves changes in the ways in which individuals with powers above the ceiling vest their identities in the agency - ultimately a question of power and politics. Hence it was essential for the intervention to engage with the question of the constitution of SCO; and it was in relation to the Trustees that the CEO ultimately encountered the greatest challenges to the change process itself. The debate about the type of differentiation of behaviour fundamental to the viability of the agency, and the basis of its competitive advantage, is logically prior to the definition of levels. Equally, however, a low strategy ceiling may mean that the current definitions of task cannot be called into question. Thus, if there are dynamic changes taking place in the structure of the environment in which the agency is competing, too low a strategy ceiling may mean that the agency is unable to engage with the competitive challenges facing it - other than through the intuitive grasp and leadership of its top management.[11][12], Thus when local authority cuts led to the closure of day centres in the borough, the low strategy ceiling of house managers meant that it was difficult for them to imagine any other way of occupying many residents during the day. Raising the ceiling So how is the ceiling to be raised? As the demands of the environment demand a shift to the right in the behaviour of the agency, so the challenge for top-management is to relinquish implicit forms of power and control and to replace them with explicit forms which can be articulated within work group processes. Thus each change in the level at which strategy is formulated is associated with a change in the way power is exercised by top management[13]. "Critical Process" undertaken in relation to the set of relations across a particular cut was therefore the means for raising the ceiling. The 1-2-3 viability step ends up with an agency that is viable, and is capable of planning on the basis of a detailed knowledge of how the agency works. The role of the top management - if it exists - is not differentiable from the agency as a whole, because there is a single source of authority operating. It is at this stage that the Centre becomes defined in terms of the interests of a number of strong functions or professional groupings. It was for this reason that QAG II was a profound shock to the Centre in starting them on the next step up. The second autonomy step 3-4-5 ends up with an agency which can say who it is, and for whom. It can position itself in the environment in which it is competing; and the role of top management is as a guarantor of the rigor of the analytical processes through which it goes in order to arrive at those conclusions, including providing the experience in how to interpret those analytical rules in practice. But there are now multiple loci of authority operating one for each position. Thus this step corresponded to QAG III, in which House Managers were able to articulate what they offered their respective residents, but would lead to their becoming semi-autonomous barons if top management did not develop their role correspondingly.[14] The third performativity step 5-6-7 ends up with an agency that is capable of re-designing itself in relation to its competitive environment, of articulating the why of the agency. The role of top management here is to act as a support to this process, not only by helping the agency to be rigorous in the application of its current understanding of its environment, but also to call that very thinking into question. Thus, in this case, the role of top management is to create the conditions in which the dynamic effects of agencies pursuing changing strategies can be included. We use the term performativity because taking the example of SCO the Chief Executive and his management team have at this level both to enable the parts of SCO to add up to a whole, and to do this in a way which enables the different houses to deliver distinct performances which meet the needs of their different, changing clients in their respective changing community environments.[15] We will discuss in the next section with what choices the critical process presented the consultants practice. Part III - The authority of the consultant Who knows who knows best? For SCO, the critical factor setting the ceiling was not its formal organization or constitution, though these had limitations, nor the defences which the staff had developed to contain the anxieties of the work, though it would be possible to articulate them. The critical factor was the architecture of SCO in the sense of the axiomatics of its discursive and non-discursive practices: the axiomatics underlying the way they conducted their conversations and evoked the realities with which they had to deal. People had invested themselves in this architecture in terms of task below the ceiling, and above the ceiling insofar as it acted as a support to their personal identities. Barrys letter was a glimpse of how, with great difficulty, we sought to bring new distinctions into this architecture, working upon the way the house staff understood the mostly non-verbal communications of the residents. How, then, does the consultant actually intervene[16]? The following points concerning Philips way of intervening were extracted by Marc Du Ry (1995) from his interviews with the CEO. They convey something of the approach:
The process of intervention, starting from the identification of dilemmas facing staff practices, rests on an ability to problematize the axiomatics of SCO and the associated questioning of the strategy ceiling. The positioning of the consultant in this is based on a principle of "orthogonality". This is a position in which relationships to members of the client system never intersect with the system as a whole.[18] But how is this principle to be sustained? In the following diagram, a distinction is made between the forward movement through time of speaking, and the retroactive movement inherent in listening to what-is-being-said. In effect, listening imposes a punctuation on the chain of speaking:
Reduced to its barest minimum, this listening can be said to have the structure of a metaphoric act [19], in which the listener superimposes meaning on what-is-being-said. In contrast, the speaking has the characteristics of a metonymic act relative to the listener [20], insofar as it is always taking the listener outside and beyond the meanings constructed. If the current ceiling and architecture are understood as the privileging of particular ways of listening, then the aim of the intervention is to metonymise speaking so that it calls these into question. And what drives this metonymising? As far as SCO is concerned, this metonymising is in relation to the articulation of the needs of SCOs residents. Insofar as a discursive practice privileges particular ways of listening, metaphor will therefore reflect particular forms of organization. In contrast, the differentiation of behaviours in relation to the environment becomes metonymic in its effects on particular ways of listening. For the consultant to intervene therefore in a way which privileges metaphor over metonymy is to go up-and-over, while to privilege metonymy over metaphor is to go across-and-up. And to privilege metaphor is to risk losing orthogonality, taking over leadership of the agency, and keeping the management of the agency "stuck in dependency", as the CEO said above.
Questions of Authority Why then should the principle of orthogonality be so important? Something of this can be understood from another incident during the intervention. In October 1995, the CEO asked Barry to do another assignment in one of the houses. Barry was too busy to do it himself. His first reaction was to propose that another consultant should be introduced. But in discussions with the CEO and Philip he recognised what would be lost if SCO used someone who was unfamiliar with the thinking behind the intervention. It was instead agreed to challenge the CEO to internalise the critical process which Barry had modeling in his earlier assignments. This incident led Barry to begin to articulate how he had found himself working. He wrote: "When I look back to the interviews with the house managers, and even more to the later conversations with house staff, I see/hear myself doing something which most other people would probably not do. This is hard to characterize, but is to do with listening not only to peoples articulate views and feelings, but also for how they listen to the clients. So I am constructing and account of what they (seem to) know about the clients and what they want, although they do not know that they know this." Up to this point Barry had been considering himself to be in the position of an outworker in doing the interviewing, acting within guidelines laid down by Philip. Yet he had been fulfilling a crucial role in carrying a critical process to the houses, in advance of any explicit process having been formulated within SCO to do this. This moment of realization had been triggered partly by a study done by Marc Du Ry (1995) of Philips role in relation to the CEO. In this study Barry had remained all but invisible. This was in part a consequence of the one-to-one consultations between Barry and the CEO that antedated the intervention and were still continuing. Barry now saw himself as caught in a dilemma that he identified in this way:
Working these issues through with the CEO raised the question of the CEOs own authority and mandate to lead change within the organization, and the basis on which he was drawing on our support. The CEO had been treating his sessions with Barry as a kind of safe haven from the challenges that his work in SCO were facing him with. At the same time, Barry was acknowledging the full extent of the importance of the orthogonality inherent in his outworker role. By extending the principle of orthogonality to Barrys personal role in relation to the CEO, the metaphoric basis of the safe haven was called into question, and the basis of the CEOs authority to act as Chief Executive became further problematized as a result. This incident, and the questions which it gave rise to, marked the beginning of a process in which new agendas were beginning to emerge, particularly around establishing critical processes in the Houses. By the following spring, an restriction had been put in place by the Trustees on the use of external consultants by the service, and major issues were emerging for the management and Trustees over the processes for determining the direction of SCO. In my exchange of letters with Barry concerning my request for consultancy, I saw Barry running it past Philip. Philips response to both Barry and I was to make a distinction between primary and secondary anxiety; and to suggest that the request could lead to working off a frame of reference that moved further from the truth of the primary anxiety surrounding working with the clients experience. This was a key moment that went un-celebrated and un-brawled over. I have to say that I was pretty fed up with this intervention. I was in trouble and it felt that what I got was a kick and a being told that I didnt understand. A low point. The effort of listening and learning the new stuff and translating this into a form that could be understood by the others (who I hated a lot of the time because they were using old and known frames of reference) was at times seemingly beyond endurance The ethic of the consultants practice What are the consequences of maintaining orthogonality for the consultant? How much personal risk is the consultant willing to take in order to maintain this position? To what extent can he or she support being called into question as a consultant per se? It is easier to use an interpretive framework as a defence than to become questioned in relation to your own desire as a consultant. These questions can be brought together in terms of the question of the consultants authority, and of the ethic that is constitutive of the way he or she works. (Boxer 1994b) Intervening under the principle of orthogonality is primarily a difference in interventive strategies which aims to go across-and-up, rather than up-and-over. The main points of difference between the two practices can be summed up like this:
It is often assumed that, if this is achieved, members of the client system will themselves have the knowledge and skill to address whatever the challenges are to the performance of the organization. In effect, this form of intervention aims to dismantle the defenses mobilised by probing above-the-ceiling processes. But this is done on the basis of a particular theory of phantasy, and does not adequately address power issues. For the across-and-up paradigm, the aim is to engage with the desire implicit in peoples relatedness to their work with their clients, through interventions that problematize the language, or more precisely the discursive practices, in which the needs and demands of their clients are articulated. Here the aim is to metonymise along the lines of desire linking peoples experience both within and outside the organization. [21][22], The consultants job is to enable the interventions to work on the underlying assumptions. In order to make this possible, the consultant needs to maintain a position which is orthogonal. Endnotes
[1]The working papers of GOWG can be found on http://www.brl.com [2]This is an approach to analyzing costs which looks at overheads and indirect costs from the point of view of the activity, rather than vice versa. It is therefore consistent with what we will later call an across-and-up approach, as distinct from the top-down approach of absorption costing. (See Johnson and Kaplan 1987 for the roots of this approach). [3]Cf Hart (1995), The Power of Internal Guarantees. [4] "Discursive practice" is a term derived from Michel Foucault (1972). By discursive practice he means the entire apparatus supporting the uses of and practices in language, and the effects of which can be described as a paradigm (Kuhn 1970). The corresponding term non-discursive practice refers to the institutional arrangements and practices which, although not in language, nevertheless fall under the same axiomatics. (See also Dreyfuss and Rabinow, 1982; Palmer, 1996). "Architecture" is a way of referring to these axiomatics. [5] Although we are talking about a voluntary organization here, to avoid a confusion of terms, "agency" has been used to refer to any Institution, Business, Organization, Company, or other incorporated entity. [6] Whereas it is possible to argue that human service organizations ought to treat the environment as if it has a life of its own, it does not follow that they actually do. In contrast, many private sector businesses are having to learn how to organize relational behaviour as a matter of competitive necessity even when they would prefer not to. [7] This progression evolved out of Mintzberg's work on forces and forms in effective organizations (1991). Each level reflects a particular way in which the organization balances forces of cooperation and competition in the formation of its identity. [8] It is important not to see the relationships between these levels as being hierarchical. Rather their composition is an effect of the interests of the observer in how he or she brings them forth. An elaboration of this can be found in "The stratification of cause" (Boxer 1997a). [9] A recent elaboration of levels which parallel these four, but in terms which preserves the primacy Jacques originally gave to time-span can be found in Luc Hoebeke's book on "Making Work Systems Better" (1994). As a result, his four domains - Added-Value, Innovation, Value Systems and Spiritual - very much emphasize a universal societal 'reading' of these levels. The book is interesting because it represents a reading which remains within the paradigm of second order cybernetics, and contrasts with the third order cybernetics paradigm being assumed here (Boxer and Kenny 1992), which leads these 'levels' to be read rather differently. [10]This argument suggests that both perspectives can be true, so that the former view would hold for individuals in positions 'above the ceiling'; while the latter view would hold for individuals in positions 'under the ceiling'. Thus most people's experience of work organization would be from the latter point of view. [11] This "intuitive grasp and leadership" may well be adequate to the challenge, and much strategic consultancy is aimed at 'refreshing those parts of top management's thinking which internal processes cannot reach'. But the more complex the changes facing the business, and the more intertwined they are with the very fabric of the way business is done, the more important it becomes for the strategy ceiling itself to change. "The Future of Identity" (Boxer 1994a) elaborates some of the dilemmas facing top management in seeking to raise the strategy ceiling. [12] The significance of the shaded areas (i) are that to go too far across before going up introduces too much competition into an organization for it to be able to hold itself together; and (ii) to go up before going across is to try and introduce changes top-down in ways which have not been developed out of the emerging logic of greater differentiation in the business' activities: it doesn't work (Beer, Eisenstat and Spector 1990). [13] Again, top management is being used to refer to those individuals who have effective power over what takes place above the ceiling. This may be trustees, owners, family members, senior partners, senior executive management, and so on. [14] Cf comment by Barry (p19: "The result has been ") [15] The concept of performativity comes from the philosophy of speech acts developed by J.L. Austin ("How to do things with words", OUP 1962.) The performativity of a speech act referred to the conditions in which that speech act was able to produce its effects in speaker and listener. [16] The issues surrounding meeting the challenge of the case are further explored in Boxer and Palmer 1994. [17] See Consulting (Boxer 1995) for a development of this notion of orthogonality in the consultants practice. [18] "Plus-One" is a way of referring to this orthogonal positioning of the consultant. (See Boxer and Palmer 1994) [19] The figure of speech in which a name or descriptive term is transferred to some object different from, but analogous to, that to which it is properly applicable. [20] A figure of speech which consists in substituting for the name of a thing the name of an attribute of it or of something closely related. [21] See "The Tavistock Paradigm: Inside, Outside and beyond" where Barry (Palmer 1997) develops this critique further. For the institutional implications of this, see Sabel 1991. [22] The differences here stem from a Lacanian reading of Freud, resulting in a different emphasis being given to the place of phantasy in relation to desire; and to the mediating effects of the symbolic logics of the organization. (Boxer 1997b) References Austin, J.L. (1962) How to do things with words. OUP. Beer, Eisenstat and Spector - "Why change programs dont produce change" Harvard Business Review Nov-Dec 1990 Bion, W. (1961) Experiences in Groups. Tavistock. Boxer, P.J. (1994a) "Intent and the future of Identity" in Boot, R., Lawrence, J. & Morris (eds) Creating New Futures: A Managers Guide to the Unknown, McGraw-Hill. Boxer, P.J. (1994b) "The Ethics of Psychoanalysis" Journal of the Centre for Freudian Analysis and Research No 3 Winter 94 pp73-87. Boxer, P.J. (1995) Consulting. GOWG working paper. Boxer, P.J. (1997a) "The stratification of cause: when does the desire of the leader become the leadership of desire?" (In Press) Boxer, P.J. (1997b) "Unconscious at Work" in What is a Group? A Fresh Look at Group Psychoanalytic Theory. Chris Oakley (ed). Rebus Press. Boxer, P.J. and Kenny, J.V. (1992) "Lacan and Maturana: constructivist origins for a 30 cybernetics". Communication and Cognition Vol 25 No 1 pp73-100. Boxer, P.J. and Palmer, B. (1994) "Meeting the Challenge of the Case" in Casemore et al (eds) What makes consultancy work - understanding the dynamics. South Bank University Press pp358-371. Dreyfus, H.L. and Rabinow, P. (1982) Michel Foucault: Beyond Structuralism and Hermeneutics, New York: Harvester. Du Ry, M. (1995) The case of the Specialist Care Organization. GOWG working paper. Emery, F.E. and Trist, E.L. (1965) The causal texture of organizational environments, Human Relations, Vol 18, pp21-32. Foucault, M. (1972), The Archaeology of Knowledge, London: Tavistock; original French version 1969. Hart, C.W.L. (1995) The Power of Internal Guarantees, Harvard Business Review, January 1995, pp64ff. 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